You may have heard about dropshipping because of the prevalence of the industry within your country, but if you haven’t, it is a relatively new development that allows a goods sales store to feign availability of stock for a customer, leading to them making a purchase.

After the purchase has been made, once the retailer knows the demand for the product he poses as a distributor for, he then purchases the same goods by the same amount of initial purchase at a price that is lower than the price that they sell it for. But the difference in price cannot be too big, as they have to be able to pick up customers that aren’t gullible enough to pay prices that are much more than what the product is actually worth.

Now the biggest question that must be asked is “If I want to start a dropshipping business, which countries should I target my sales to?” This question is a very important question as it is the decision that determines the amount of money you expect to make.

This article is to help readers that are prospective dropshippers understand the factors that determine the scope for dropshipping sales within a country. These factors are as follows:

Number of people within the country:

Counties with large populations have more scope for sales due to the simple fact that there are more people available to view your products. But viewing does not always mean sales, so the country must have a market for the product you are selling.

Country demand:

If the place where you are providing your service does not require your service, then there would be no use of selling the product as you would be in the wrong place. For examples, if you dropship German merchandise in Ukraine, you would be supplying at the wrong place as there is probably a demand for your product in Germany.

Scope for advertising:

Advertising is a very important aspect to any sales company, especially online sales as it is the only medium through which people can come across your service unlike physical stores. Therefore, it is important to see if the country has a widespread use of social-media and is exposed to other mediums of communication such as television and the internet.

Decreased competitors:

The number of competitors present greatly influences the amount of sales you make. Therefore, it is important to choose to sell in an area where there are minimal competitors. This will allow space for your business to grow, and make you the sole provider of a certain product, hence guaranteeing you sales.

There are also several other factors that influence your sales, such as the economy within the country, and their comfort of life. There could even be cultural and political factors that play into the demand for each product. These are very important to keep in mind when deciding which country to initially target your services towards because that will have a lasting impact on your earnings.