SMS marketing is in fashion again, and many businesses are using it for their growth. Smartphones have made this form of marketing relevant again and people are no longer annoyed by advertising texts. If you are thinking about starting an SMS marketing campaign, here is everything you should know to get started. 

It’s Best for Local Audience

SMS marketing works best when you are targeting a local audience. People usually don’t expect a text message from a business located in another city or country. If you send a marketing text about a local business, it’s more likely to convert. Recipients would trust a business that they can easily approach. They would also know that you can offer fast delivery.  

Use a Software for Management

If you are to run a text message marketing campaign, you should know all Dos and Don’ts to ensure its success. One of the mistakes you will make is not using an SMS management tool. It’s important if you want to run a campaign on the professional level. You need to know who you are sending messages and who is responding to them. Furthermore, it’s almost impossible to manually send hundreds of text messages every day. 

Build Your Own Subscriber’s List

Although you will purchase a database of contact numbers, it’s suggested to also build a subscriber’s list of your own. When someone does business with you, make sure you take contact information. You can also run social media advertisements to collect phone numbers of people in your business area by offering something in return. You will send your messages to these lists when you have something to offer they would be interested in. 

Create Several Copies for Each Goal

One marketing text can’t serve all purposes. You should know the goals you wish to achieve with each text, which should be more specific than making a sale. Decide goals like spreading brand awareness, engaging the customers, or offering a discounted product or service and write different copies for each of them. You should also write more than one copy for each goal to see which works better.