TAG Heuer: Providing Luxury and Durability into the World of Entertainment and Sports

  • 11 months   ago

If you are looking for an incredibly affordable luxury sports watch that boasts classical design and functionality, TAG Heuer watches are the best pick. Get to know the biggest names in the sports and entertainment worlds who donned these luxury watches.

Cristiano Ronaldo

TAG Heuer watches are known as the luxury sports watches made for speed with their reputation as the Founding Partner and Official Timekeeper of the Formula E championships. Who could better sport a Tag Heuer Formula 1 watch than the man of speed professional footballer Cristiano Ronaldo?

As sponsored by Tag Heuer, he never fails to wear one of their watches off the field. He currently has his very own model called the TAG Heuer Formula 1 Cristiano Ronaldo CR7 Edition, showing elegance and sporty with its black and gold colors and chequer-patterned dial.

Cristiano Ronaldo may have his very own watch, but he is also often spotted wearing several models of Tag Heuer, such as the TAG Heuer Carrera Mikotourbillon S. However, this is not your ordinary TAG Heuer watch. It comes with a price tag of £175,000! It features two tourbillons for conventional regulation and to regulate the chronograph escapement.

Steve Macqueen

Next on our list the "King of Cool" and avid motorcycle and race car enthusiast Steve McQueen! He donned a TAG Heuer Monaco in the film "Le Mans." Ever since then, the Heuer Monaco has been the legendary watch of auto racing!

His watch was preserved over time and was then presented for auction in October 2020 during the Phillips "Racing Pulse." Collectors continued bidding for the iconic watch, and soon enough, the bid reached more than 2 million dollars, making it the most expensive TAG Heuer sold in an auction!

Tom Brady

Another legendary athlete on our list is the American football player Tom Brady. As a true TAG Heuer loyalist, the swiss luxury watch brand partnered with Tom Brady to design the TAG Heuer Carrera Chronograph 01 43mm Brady Special Edition, which includes his jersey number and a blue dial.

The honor of Tom Brady's legendary run as an American football player does not end there! TAG Heuer only manufactured 466 pieces of the Brady Special Edition edition to celebrate his total passing yards at the Atlanta Falcons in Super Bowl LI. 

Outside football, Brady dons the TAG Heuer Connected Modular 45 during red carpets and galas. He and his supermodel wife Gisele Bündchen are also spotted wearing other TAG Heuer luxury watch models.

Kai Lenny

TAG Heuer's partnership with Kai Lenny has strengthened the Swiss luxury watch brand's commitment to providing the most durable sports luxury watch collection! He is seen wearing a TAG Heuer Aquaracer 300M while catching some waves.

Kai Lenny is not your ordinary surfer. His love for big wave surfing opened doors for him as a windsurfer, kitesurfer, wing foiler, and stand-up paddle surfer. TAG Heuer Aquaracer 300M truly matches his enthusiasm for water sports. The watch model is water-resistant up to 300m, making it a famous watch model among divers as well.

Petra Kvitova

The Swiss luxury watch brand partnered with Czech professional tennis player Petra Kvitová. The legendary tennis player won over 27 singles games ever since her debut in 2006. She won two Grand Slam Titles in Wimbledon.

As an ambassador, she is seen sporting TAG Heuer watches outside the tennis court. Recently, Petra Kvitová has donned a TAG Heuer stainless steel Carrera. It features a blue dial and straps with gold hour markers and date. It is also adorned with diamonds that exudes simplicity and luxury.

Chris Hemsworth

The iconic God of Thunder in the Avenger movies is an official endorser of TAG Heuer and has sported their watches ever since. The TAG Heuer Connected has become his workout partner. He values its heart-rate monitor, and it accurately counts his steps during a good run. 

Moreover, to his love for the TAG Heuer Connected, he gushes over its interchangeable rubber straps and how it seamlessly syncs the data from his watch to his phone and other devices. Next to his collection is the TAG Heuer Carrera Sport Chronograph. His eyes first set upon this model during his role as James Hunt in the "Rush" movie.

The TAG Heuer Carrera Sport Chronograph is his go-to watch on movie premieres, events, and casual meetings.  The model comes with a black dial and bezel with a steel bracelet. It also features an automatic in-house Heuer 02 movement. The standard stainless steel TAG Heuer Carrera Sport Chronographs could cost $5,750 in retail.


TAG Heuer combines luxury, sporty, and convenience into their watch models. To signify their dedication to sports, they formed collaborations and supported iconic athletes and teams. Get their latest watch model partnerships with famous personalities today!