From attention-grabbing displays to revolutionary intelligent motion detection screens and high tech facial recognition, let’s talk about the advantages of digital signage solutions. Here’s our list of top 7 advantages for digital signage solution in the top 7 industries.

Before we start: great digital signage starts with perfect DS software. User-Friendly software with all of the necessary functions and features should come with beautiful eye-catching designs, the ability to play any content, be able to integrate advanced technologies (web or mobile based). We might have found just that: check out Kit Cast TV, their soft is easy to set up and use, their visuals are gorgeous and Kitcast is one of the few on the market that has software to operate your screens with Apple TV.

RETAIL INDUSTRY.  Digital signage is immensely beneficial for the retail industry. There is no better way of increasing foot traffic, raising product awareness, increasing customer satisfaction level and significantly boosting sales than with digital signage solutions. Retail really thrives with digital signage. There are classic ways DS is used in retail, and then there are the mind-blowing innovative ways of applying DS solutions. For example, by now, we are all used to the beautiful dynamic window displays or impressive video walls that flood stores with customers. We quickly got used to the convenience of wayfinding screens for in-store navigation, interactive displays, and tablets that inform and educate about products and services. DS displays help to reduce perceived waiting time and are great sales boosting magic workers when placed at the POS.  And then there are the triumphant high-tech and advanced ways DS is reinventing the industry to the point beyond recognition. There is impressive real-time marketing for product promotions with the ability to constantly adjust and control inventory, then there is the is highly effective and in-demand personalization welcomed by a whopping 63% of consumers. There are the unbelievable augmented reality changing room mirrors, in-store interactive displays and the ability to visualize products right in the customer’s home show the ability to boost sales immensely. Recent research actually proves that customers prefer AR in their shopping experience. Smart shelving, the ability to visualize and then order customized products, to shop online in the brick-and-mortar store are all made possible by digital signage.

THE BUSINESS SECTOR. Digital signage runs corporate industry these days. There are actually billions of dollars reportedly saved with the introduction of digital signage as if ensures better information distribution, greatly improves corporate communication and it is the best cost-effective staff training tool there is on the market today.  DS helps to better brand knowledge, boosts workplace safety and ensures efficient scheduling. It is widely used for employee motivation and recognition.  And, DS in the corporate world shows amazing results with employee engagement. 

BEAUTY INDUSTRY. Digital displays have been the hottest trend for a while now and their popularity is really unsurprising – there isn’t a better way to showcase beauty than on a huge digital screen in a beauty salon or spa. First and foremost, displays are used to attract customers: window displays showcase make-up or hair care tutorials, the before and after photos, the beautiful beauty product ads, etc. Interactive AR displays offer people a chance to see themselves with a different hairstyle, a new color or just play with different make-up looks. DS is a great way to promote new spa treatments and sell beauty products. Displays are used to inform: you can list the detailed product information, update the appointments and book new ones. Lastly, user-generated content is an amazing sales boost for beauty salons and spas. People love to post pictures of themselves in salons, with new hair or nail style, streaming such UGC it is hands-down the best way of marketing to new clients.

HEALTHCARE INDUSTRY.  There are numerous benefits of using DS in healthcare. Information flow and proper hospital communication, that are literally life-or-death crucial for a well-functioning hospital, are easily achieved with DS. Scheduling can be changed in a heartbeat and important information is delivered within seconds to the staff. DS is perfect for effective data circulation, which reduces the chance of errors. It is an effective way to promote and explain treatments and procedures and a highly effective way of controlling waiting rooms. Within the healthcare industry, digital signage is essential for safety, imposing the rules and staff training.

TRAVEL, TOURISM & HOSPITALITY INDUSTRY. Now, this industry owes half of its revenue to digital signage solutions. First, communication – it has skyrocketed for customers, as well as employees. Within just a few seconds hotel chains communicate through digital screens with customers and staff around the world. These days hotels use guest room signage to better the experience and make it more luxurious: with interactive in-room screens guests have all they desire at the tip of their fingers 24/7. There are digital concierge services, the very necessary wayfinding displays, and announcement boards. Interactive DS helps to collect and analyze information to better guest experience further. DS has also dramatically changed the way industry advertises: there’s no better way to promote luxurious tropical vacation than on a huge digital billboard. Plus, facial recognition and augmented reality are able to place anyone anywhere within seconds – now that is the ideal way to promote travel.    

EDUCATION INDUSTRY has embraced digital signage with excitement.  Digital signage use across the education sector is highly popular. Education is actually among the top ten of the fastest growing industries implementing digital signage. Digital signage enhances the learning experience. Schools use  DS  for effective information distribution. DS displays are great wayfinding devises on huge campuses and show great results with improving safety. DS is great for showcasing the school, as a FAQ’s device, for streaming of live school events, scheduling and much more.  Furthermore, cloud-sourced content allows faculty to easily change auditoriums and be sure that they have all the information they need to teach, just as long as there are a digital screen and a media player.

FAST FOOD INDUSTRY. There isn’t enough time in a day to list all of the advantages digital signage has brought to the fast food industry. Quick service restaurants (QSR) have been showing amazing results by introducing digital menus: in addition to displaying beautiful mouthwatering menu items, boosting sales and displaying important nutrition information, digital menus can be changed within seconds. QSR can effortlessly change menus according to time of the day, day of the week, advertise special offers on holidays. With intelligent DS soft integration operational efficiency soars, plus, efficient inventory control ensures that sold out menu item newer appears on the screen. Those with a franchise can control all nation-wide locations with just a great DS app. Digital signage is highly effective in engaging customers and attracting new ones with window display ads. Additionally, foot traffic ensured by the digital-out-of-home with the mobile advertisement is unprecedented. Personalized messaging through a close proximity network is the best help there is for the QSR to move their products.