About 81% of the customers search the Internet before they purchase a product. Every business should take advantage of this fact, knowing that their potential customers are one click away. A website speaks for your business, so investing in it would certainly pay off. Creating a Successful Business Website is not that easy, but it is worth it. You can find lots of website builders that can make the process easier. There are a few important things that will help you create a website that sells. Read on and find out more about them!

Contact page

Every site should have a contact section that states all the ways in which a customer can get in touch with the company. The info must be easily accessible, so it is only one click away. Being hard to reach is a huge no in the business world, both for your customers and partners. This page should contain your e-mail, number, address, and Social media pages. To make it even easier for the users include “click to call” and Google maps.

Website content

Stuffing a business website with too much info is not a thing that will amaze your customers. The “less is more” principle is applied here, allowing them to get to the point quickly and easily.

The perfect business website should inform about the products and services in a clear way. Make sure that you provide all the details regarding price, purchase, payment, and product characteristics.

Benefits for the customers is another thing that is a must. Your clients will not be so interested in the history of your company, as they are among the benefits of collaborating. A clear message that explains what is the thing that customers will get will have a guaranteed success.

Call to action

A good website should promote a clear “call to action” message. A concise message will provoke interest and increase the engagement. This can lead to increased sales as well. What is the goal that you want to achieve? These are the most common targets of the call to action copy:

• Buy the product online
• Make a call, or send an e-mail
• Visit the store
• Sign up for a newsletter
• Become a member

Get visitors

When your site is all done you need to attract visitors, which are your potential customers. There are a few ways to do it:

• Typing in the URL: People will just type in the URL if they see or hear about your site somewhere. This is the moment where a hard to remember URL will fail the test. Make sure that it is highly related to the product and simple.

• Entering keywords in search engines: This is the reason why you need to optimize the site for the search engines. When a customer is looking for a product, he/she will search it on Google first. If your site finds it's placed after the second page, it is very likely that your customers will not reach it.  SEO is a common practice used by site owners to increase the rank among the search engines. This means that you can work your way to the first page if you develop a good SEO strategy.

• Pay-per-click: a model of internet marketing which directs traffic to sites. The advertiser pays for each click to the publishing site.

• Social media sharing: a cheaper way to attract your potential customers. This is the place where you can share highly engaging content that will get to your target group. Having a profile on Facebook, Instagram, Youtube, and Linkedin is free, so make sure that you get the most of it.
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