Search Engine Optimization is absolutely essential for every business looking to make its way up in the competitive online marketplace. In this sense, the demand for SEO services is inevitable.

Whether you are an individual or a company like KOFA SEO Agency, looking to sell their SEO services to local businesses, the competition in the market is huge for them too. 

If you want to sell your technical SEO services, your services need to be better than the competition. You need to be able to get and retain clients throughout your journey of being an SEO services provider. 

How can you do that? 

This is what this article about selling your SEO services is going to help you with. We are going to share with you some expert tips that you can use to sell SEO services to local businesses in your area. 

Is SEO a waste of money? 

SEO is probably the best investment that you can make for your local business. SEO services will get your business to rank well on search engines and thus attract more audiences to your platform. SEO is not a waste of money. It is the opposite of wasting money. SEO services will help you take the sales of your business to the next level.    

Is SEO Still Profitable?

This answer to this question is a resounding Yes! Whether you are selling SEO services or you are the one hiring an SEO company, the benefits are great for both parties. 

Businesses need digital marketing and SEO services on a monthly basis to stay ahead of their competition and to attain and maintain top positions on search engines. Because this is what is going to get them more sales. 

So, businesses get profit from SEO strategies, and the SEO services providers make money by selling these services to local businesses.  

How to Sell SEO Services Online?

Here are some tips for you to market and sell your SEO services to local businesses

1. Improve your Pitch

There are a lot of SEO experts out there. Why would someone hire your services, then?

You need a powerful and engaging pitch. This is what’s going to make you stand out from the competition. Explain in the pitch why hiring you would be great for a company in terms of its online presence. Talk about the ways you can add value to a business through your SEO services for example via profitable keyword research and page optimization. 

This will increase your chances of landing a client way more than before. 

2. Explain the Benefits of SEO to your Prospective Clients

How do you pitch SEO services? If you don’t talk about value-driven benefits SEO, the pitch just won’t work. 

If your client is skeptical about the need for SEO, you need to convince them by explaining the ways through which SEO can be beneficial for them. Once your client understands the need for SEO, then you can pitch your services to them.   

3. Show Results

When pitching your SEO services to a client, it is better to lead the pitch with proven results. Show the client a case study for when your SEO company made a difference in the results for a local business. If you have helped a business achieve better website rankings, make it a part of your pitch.

This is going to help you build credibility in the eyes of potential clients. Besides, results are always better than just the “talk”.

4. Don’t Make Guarantees

It is never a good idea to guarantee massive results with your Search Engine Optimization services. Even Google tells all businesses to don’t believe in such guarantees. 

You need to set achievable and realistic goals for your SEO work that you can be sure that you can achieve. Instead of giving predictions about the big picture, talk about realistic goals that you can show the results for to your clients. 

5. Client Testimonials Go a Long Way

If you have provided your SEO services to local clients before, you need to get reviews from these clients. Get written or video feedback from clients and present it with your portfolio. 

Word of mouth is a powerful thing that can get you a lot of valuable clients. So, make sure to get reviews from your clients from whom you have delivered proven results. 

How do I sell my SEO packages?

You need to prepare an excellent pitch. You need to tell your clients how your services can be valuable for their business and what your SEO services include. You also need to tell them that you are familiar with the latest SEO tools and technologies. 

You can use the different paid tools like Ahrefs, SemRush, Majestic and SEO Magnifier, SEO Tools Centre for the latest free SEO tools. You can use these tools to take your SEO efforts to the next level. 

How do you resell SEO services?

Once you get a client and provide good SEO services to them, they are going to come back to you for more. This is because SEO services are a regular need for every online business. You won’t need to resell SEO services to a client that you have worked for in the past.