Is it Possible to Rank in First Page in 2019?
- 5 years ago
The method is simple – Create content that:
- is evergreen
- can be continuously updated
- can target industry head terms
This is somehow based on Wikipedia’s content model, wherein they publish the ultimate resource about a certain subject and enabling the content to be continuously updated.
Factors that make them rank better
There are so many things that we can do to optimize them and make them more visible on search results, but the nature of these pages were also somehow enough for them to deserve the rankings/organic traffic they are getting.
• These 2 resources pages we can create were internally linking to many of blog posts that are comprehensive and evergreen (and thematically relevant). So aside from improving the page’s activity rate (as visitors instantly click-through the list of links), it’s also passing ranking power to my site’s other pages.
• Since these pages are focused on industry terms, we can easily build contextual links to them or take help from Degions’ blogger outreach – through my continuous content marketing efforts (both internal and external).
• Once these linkable assets are already ranking for the key terms that they are targeting (that are mostly informational search terms). It’s easier for them to attract and earn natural links – knowing that many of the people landing on the page are doing research about the topic.
• The pages’ ability to be continuously updated makes room for improvement and sustainability in search rankings. The more changes/updates being made on the page, the more it becomes the best resource on the web covering a particular topic area.
• The robustness of the page’s content also makes it more deserving to rank for multiple keyword variations – which allows it to get more organic traffic.
Making your page title look good in the search results
This is the other part of why a page title is so important. It forms part of the advert for your site which appears in the search results. Whether or not someone clicks on the result for your site isn’t just determined by the position it’s ranked in, it's also how attractive the result looks to them.
People search to find a page which contains the content they need. It might be a specific product or information about a product or anything else. The important thing is that they are looking to fulfil that requirement. Within the page title you must clearly demonstrate that the content of the page fulfils that requirement.
In simple terms, they are going to find what they need on your page.
How to optimize your content to rank better
The biggest, most influential, on-page factor by far is the content. This isn’t just about using the right keywords but also writing content that's high quality, in other words, stuff that people will want to read, share and link to. Crack this and you’re most of the way there.
We’ve written a lot about how to create killer content so we won’t rehash that here. Instead let’s focus on what you should be doing from an SEO perspective.
Content length
Ideally you would have at least 500 words of focused content on a page, but the reality is that this is not always possible, especially when you have design or CRO considerations. A single page has to serve many purposes, and ranking in the search engines is just one of the things you need to consider. Think about what purpose the page serves and how important it is that it ranks for non-brand terms. The reason these articles are more influential are also related to ranking and not purely because of their subject matter. When you know what they cover well, they are often the best candidates for Google to rank on.
The more important it is that the page ranks for a broader spread of terms, then the more you’re going to want to place increased focus on the content. If it’s a homepage this is probably less important as you’re likely focused on your absolute most important generic keywords.
Conclusion
Hope these tips will help you to rank on Google. Do tell us your view about these tips in the comments below.
Thank you.
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