Communication is so essential for all businesses. It happens all the time between members of the same organization or its stakeholders such as customers and suppliers. Some of the most common modes of communication include

• Text messages

• Video conferencing

• Voice calls

• Email messages

• Instant messaging etc

But technology is continually evolving to make life easier and has brought about the rise of unified communications.

• But What is Unified Communications?

Unified communications (UC) is a technology that integrates various communications systems intending to simplify communication within a business organization. That includes real-time communications, such as audio, video conferencing, data sharing, instant messaging, etc., and non-real-time communications, such as fax, SMS, email, and voicemail.

Over the last few years, UC has emerged as one of the fastest-growing technologies as more businesses realize its importance in optimizing processes, increasing productivity, and boosting customer experience.

Similarly, you may like Itrezzo Sync that is at the forefront to ensure that UC services are readily and easily accessible.

According to statistics, the global UC market increased from $32.97 billion in 2018 to $47.2 billion in 2020. That’s approximately $ 15 billion in just two years. By 2023 the market may hit close to $50 billion.

Judging by these statistics, we can conclude that Unified Communications is the future of business communications.

If you are reading this article, you must have heard about unified communications and probably wondering why every business is talking about it. Read on to find out.

1. UC increases Employee Productivity

When using UC, employees can view the communication status of their colleagues in real-time.

Where are they? Are they on a call? If not, are they available to communicate at that particular time?

With this and more information, employees can decide whether to initiate the communication, wait or find an alternative solution if need be. They do not have to waste so much time calling, texting, sending an email, etc., to someone who is not available to respond.

Apart from that, employees can also choose the mode of communication that best suits their particular task since they already know which ones are available through the UC platform.

Unified Communications allow employees to become more effective and efficient, which is necessary to inspire individual productivity.

2. UC Encourages Teamwork

Other than the individual work, employees may also engage in teamwork. In this case, effective communication is even more crucial to enhance the participation and coordination of all the team members. But that can be somewhat a challenge considering that nowadays teams hardly meet face to face.

File sharing and team chat enable teams to communicate effortlessly and effectively amongst themselves regardless of where they are and the time zones.

Unified Communications is also accessible on multiple devices such as laptops, desktops, tablets, smartphones, and other mobile devices. That makes it easy for users to work as a unit in real-time from wherever they are.

3. Reduce Costs

Although UC can be very tricky to quantify, no doubt implementing it can benefit your business financially in more ways than one.

For starters, UC eliminates overlapping communications. A significant number of businesses invest so much of their money on various communications services, but the return on investment (ROI) is often dissatisfying because

• The services are too costly

• Poor user experience

Implementing UC allows businesses to integrate different communication services into a single platform to prevent overlapping and cut down on the subscription charges.

HD video conferencing is a feature of unified communications, usually high-end platforms, that can benefit your business financially. It replaces in-person meetings with online ones. That comes in handy to save on travel costs since there’s no need for users to travel long distances to meet.

4. Improved Customer Service with UC

There’s nothing as harmful as having failed videos, dropped calls, or any form of broken communication in a business. That is always disappointing to customers, and who knows what their next course of action will be after that. One thing that’s for sure is that nothing good comes from it.

Unified Communications allow agents to access resources within the organization while still engaging customers to provide the kind of help they need. That includes screening and transferring calls to the relevant people.

5. Increased Revenue with UC

Improved customer service leads to trust and loyalty. And when customers trust and become loyal, they only want to buy from you. That translates to more sales.

Loyal customers will also want to market your business for you through word of mouth. That will attract even more customers and further boost your sales and revenues.

Conclusion

Communicating has, is, and always will be a fundamental part of running a business.

And in such a competitive world, the idea is not just to communicate but to do so effectively.

Unified Communications provides the best and the only way to achieve that and stay ahead in business.