REUTERS

Microsoft (MSFT.O) said on Thursday it was working with global TV manufacturers so that gamers can play Xbox games through internet-connected televisions without any extra hardware other than a controller.

Xbox is also building its own streaming devices for cloud gaming to reach gamers on any TV or monitor without the need for a console.

The company, which launched two models of its Xbox gaming consoles last year, has also been focusing on developing its cloud gaming service to attract casual gamers with the promise of cutting ties to the living room.

Game Pass, a $9.99 per month subscription service with titles such as "Alien Isolation" and "Gears 5", can be played on Xbox consoles, Android devices and PCs, and is seen as a weapon for cutting into the dominance of rival Sony's (6758.T) PlayStation platform.

"With Game Pass coming to the browser, the value of the subscription is going to transcend from the console to the PC to mobile," Chief Executive Satya Nadella said in a pre-recorded video.