Huawei announces new channel strategy, policies, programs, and promotions for channel partners

Huawei honors the outstanding Partners of 2020

Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, held its Middle East Virtual Partner Summit 2021 today under the theme of “Win Together”. The annual event offered a collaborative platform for Huawei’s Middle East partners, fostering an exchange of best practices and successes from the past year. Huawei announced its 2021 channel strategy, policies, programs and promotions for regional partners during the event.

Outstanding partners were also felicitated during the Partner Awards 2020. During the summit, Huawei customers and partners also shared key insights of their business enablement success through their collaboration with Huawei.

The goal for Huawei's new channel strategy embraces a collaborative, win-win approach for distributors, resellers, system integrators and alliances. This new direction stems from the belief that the company's long-term success is dependent on the success of the ecosystem it operates in. The company's channel architecture and channel policies are based on four key measures – profitability, simplicity, enablement, and ecosystem.

Huawei's ecosystem partners grow from 500 to 28,000 worldwide, and particularly in the Middle East region, the company has added 521 registered partners, 131 Huawei-certified service partners and set up 93 Huawei ICT Academies. More than half of the global companies featured in the Fortune 500 list have chosen Huawei as their digital transformation partner.

David Shi, President of Enterprise Business Group, Huawei Middle East, delivered the welcome address to the partners which revolved around digital acceleration in the Middle East and implications for ecosystem partners. He said: “ Digital transformation is the biggest trend at present and will continue for the foreseebale future.  In fact, the COVID-19 pandemic has only accelerated the process. The ICT ecosystem has never been more in the spotlight as a result of this, and at Huawei, we recognize that our achievements are made possible only by the hard work and dedication from ecosystem partners across all industries and domains.”

“In this era of rapid digitalization, we aspire to create the most value for our customers and partners, and we are committed to delivering the best-in-class ICT solutions that help them create more value for their businesses in a fully integrated ecosystem,” Shi added.

During the Virtual Summit, Huawei also conducted a virtual exhibition tour for Huawei and partners’ offerings. In the second half of the summit, on-demand technology breakout sessions were held on enterprise networking, cloud & AI and Datacenters. Gulf Applications (GAPP), Mindware and Redington were the diamond sponsors of the Huawei Middle East Virtual Partner Summit, while Enterprise Systems, G2K Group and 4Sight Technologies were gold sponsors.