QM’s flagship restaurant IDAM encourages community to ‘Think Pink’

  • 11 months   ago
Qatar Museum
IDAM restaurant partners with Hamad Medical Corporation and Qatar Cancer Society to bring attention to Breast Cancer Awareness Month.
In marking this year’s Breast Cancer Awarness month, IDAM, one of Qatar Museums’ flagship restaurants, is partnering with Hamad Medical Corporation(HMC) and Qatar Cancer Society to inspire the local community to 'Think Pink.' This collaboration seeks to raise awareness, provide advice, insight, encouragement, and increase donations to Qatar's leading cancer charity. 
Throughout October, IDAM by  Alain Ducasse will offer a special pink-themed lunch and dinner menu. Female guests will be able to enjoy at 15% discount. Additionally, diners can make a quick and convenient donation to Qatar Cancer Society via a digital link on display at every table. IDAM’s social media platforms will feature practical advice and insight from doctors from HMC, along with inspirational stories from cancer survivors in an effort to encourage knowledge sharing and practical advise from HMC doctors. 
"Breast cancer is a health concern for women worldwide, and the impact it has on the community is huge. However, breast cancer treatment has become very effective, and the cure rate is reaching 95% of cases if detected early. While most people are aware of breast cancer, many forget to take steps to have a plan to detect the disease in its early stages and encourage others to do the same. HMC's healthcare professionals and leaders are committed to continually improving services and collaborating with other entities in the country such as IDAM and Qatar Cancer Society to raise awareness and broaden women's understanding on how to be breast aware. The ultimate goal to best meet their needs now and in the future.” said Dr. Salha Bujassoum Al Bader, Chairperson of Medical Oncology and Palliative Care Medicine, Director of Breast Cancer Program at HMC.
Mona Ashknani, General Manager of  Qatar Cancer Society, praised the initiative of its restaurant partner, IDAM, and pointed out its potential , “To strengthen efforts to combat cancer and raise awareness about it.” She added, “To fight cancer we need to organise awareness programmes in corporation with all organisation across Qatar, and we should do that continually and not link the awareness to a specific time period.”
Local influencers, media, and doctors from HMC were also invited to a lunch event that introduced them to the menu and promotion at IDAM. The event encouraged all parties to spread the word about this vital initiative and the information provided throughout October. 
Phil Lawrie, General Manager of IN-Q Enterprises, Qatar Museums' commercial organisation, said: "We are extremely pleased to be supporting such an important cause. We aim to bring attention to the work of HMC and Qatar Cancer Society and utilise their insight and knowledge to provide advice and inspiration to help our local community. Our restaurant staff is showing solidarity with the cause – wearing a pink ribbon to remind guests of this annual initiative and encouraging guests to donate to Qatar Cancer Society when they dine at IDAM."
Located in one of Qatar's most iconic landmarks, IDAM is on the top floor of the Museum of Islamic Art (MIA). The restaurant offers guests contemporary French Mediterranean cuisine designed with an Arabic twist, impeccable service, and picture-perfect views of Doha's Corniche and skyline. Alongside its à la carte menu, IDAM’s Pink Lunch Experience Menu and Pink Dinner Experience menu enables diners to enjoy dishes such as grilled foie-gras, oven-baked duckling with figs and chestnuts, and milk pastilla with rose and raspberry. 
The 3-course Pink Lunch Experience Menu is available every Tuesday, Thursday, Saturday, and Sunday from 12:30 to 2:30 pm and is QAR 250 or QAR 212.5, with ladies' discount. The 5-course Pink Dinner Experience Menu is available every day except Mondays from 7:00 pm to 9:30 pm and is QAR 350 or QAR 297.5 with ladies' discount. 
For more reservations and further information about the menu, please call IDAM +974 4422 4488.