Apple shifts some production from iPhone 12 mini to iPhone 12 Pro to meet high demand: Report
- 4 years ago
Apple has apparently shifted some production capacity away from the iPhone 12 mini to the iPhone 12 Pro. The move was done to raise the manufacturing capacity for the higher end iPhone 12 model, which is seeing high demand.
According to a MacRumors report, the Cupertino based giant has reportedly slashed iPhone 12 mini production by two million units to open up production capacity for the iPhone 12 Pro. The company has made the move for the first quarter of this year to improve upon the existing lead times for the high end iPhone 12 model, which is seeing a higher than originally expected demand. At the moment, lead times for the iPhone 12 Pro can last up to 10 days, which is also the highest any model has seen in the past four years.
Just two weeks prior, the lead time for iPhone 12 models reached up to 22 days, before Apple ramped up production as per the company’s supply chain. In other words, 2 million additional iPhone 12 Pro models are being produced at the cost of 2 million lesser iPhone 12 mini models. Although, that shouldn’t bother the company too much as the lower end variant from its latest lineup saw lackluster sales and only managed to capture just 6 percent of the total iPhone 12 series sales during the launch period.
Furthermore, the report also states that the non Pro iPhone 12 models are apparently performing better in China, in comparison to the US. In the Asian country, the iPhone 12 reportedly holds 20.3 percent of the market share, which is a new 18 month high. Similarly, the base model is also said to have achieved the largest base of any iPhone launched in China, at least since the past four years.
Source: Gizmo China
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