Instagram Will Now Demote Reels Which Carry A TikTok Watermark
- 3 years ago
TikTok was banned in India alongside 58 Chinese apps last year amidst privacy concerns. Just a few weeks after the ban, Instagram launched Reels, a new tab to explore and create short videos.
As the platform continues to grow, Instagram is making some changes to it, in a bid to promote originality - which is weird because Reels in itself was a copied idea, but I digress.
Now, there are some users who still prefer to record their videos using TikTok and then upload to both platforms at once, which makes sense as far as social media reach is concerned.
However, it seems that Instagram isn’t too thrilled at users who might be treating Reels as a secondary platform, so much so that Instagram has stated that they will be making changes to its algorithm in which if it detects a TikTok watermark in a video that users are uploading to Reels, it will not recommend that Reels video to users.
Instagram won’t be hiding or shadowbanning your video, but rather it won’t actively promote it. It will still show up in your profile and your followers will still see it, but if you’re hoping to get noticed in the Reels section of the app, then you would be out of luck.
In an emailed statement to The Verge, Instagram spokesperson Devi Narasimhan said, “We’re building on what we’ve learned from Explore to recommend fun and entertaining videos in places like the Reels tab, and personalize the experience. We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it.”
While this change might be disappointing for many creators out there, it was pretty much inevitable. Considering Instagram Reels has a sizeable creator base now, it will obviously not allow promoting other platforms. TikTok adding watermarks to the video is likely the prime reason for this change. That being said, it does make things harder for creators who will probably need to make the same content twice now.
Source: Mashable
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